So, what is in store for the next 40 years? Contemplating what lies ahead for PR is a daunting task. Attempting to predict the future seems almost futile, given the monumental changes we have witnessed in the last four decades. The infancy of AI,the unprecedented pressures on long-standing institutions, and the sweeping transformations across industries like technology, healthcare, fashion, and beauty have created a world that is gaining speed and complexity with each passing day. It begs the question: Will the PR industry, as we know it, even exist in 40 years?

MMC was born 40 years ago to fulfill human needs, to shatter sales records and glass ceilings, to pioneer breakthroughs and dismantle norms. We have thrived and flourished,much like the PR industry itself, by embracing imagination and boldness. Marina fearlessly confronted unprecedented challenges, disrupted the status quo, and molded new realities.

Regardless of the direction the next 40 years may take us—as a civilization, an industry, a company, and individuals—I am confident that our unwavering commitment to creativity will propel us forward.

We will continue to prioritize our humanity. We will support one another, daring to envision, redefine, rebuild, and disrupt together.

While we cannot predict the changes that lie ahead, we can always strive to create the change we desire.

Join me in celebrating 40 years of Marina Maher, embracing the creative, entrepreneurial spirit, and crafting a future where our industry shines brighter than ever before.