GSVP, Performance Analytics
James O’Malley leads MMC's analytics practice as Group SVP, Performance Analytics. James builds new methodologies, manages data technology strategy, develops analytics talent and strengthens MMC’s data-driven agency culture. His team of data analysts predict and prove the impact of PR on key performance indicators.
James was named a PR News Rising Star, included as a PRSA-NY 15-Under-35, and won a PRWeek Award for Best Use of Analytics. He has been published in both PR and technology trade publications, quoted in books, guest lectured at universities, and spoken at industry conferences.