GSVP, Corporate Digital Innovation
One of BuzzSumo's "Top 100 PR Influencers to Follow in 2021", Mike Schaffer is an ahead-of-the-curve, insights-driven communications strategist, executive, and thought leader. He has deep experience leveraging - and integrating - earned, owned, and digital activations for public, private, and non-profit organizations across sectors from healthcare to aerospace to technology. He has navigated challenges for Fortune 10 companies and guided start-ups through pivotal moments. He specializes in the intersection of corporate communications and digital strategy, including storytelling, executive positioning, employee experience, advocacy, and communications technology.
Prior to joining MMC/RXM, Mike spent seven years cultivating a digital+corporate offering set and team at Edelman. Mike began his career in sports and restaurant PR, before building digital practices at several public relations and advertising agencies, including Hager Sharp, iostudio, and Brotman-Winter-Fried Communications. He previously sat as an adjunct professor of social media at American University.
He has been listed as a PR and marketing superhero, named one of the top PR professionals to follow on Twitter, and called a PR guru. He sits on the board for the Rock and Roll for Children Foundation, one of the largest fundraising organizations for The Children’s Inn at NIH, and was a Man of the Year Candidate for the Leukemia and Lymphoma Society.
Follow Mike on Twitter at @mikeschaffer.