EVP, Chief Innovation Officer
Rema creates and operationalizes breakthrough products, capabilities and campaigns to deliver against client business needs. With a non-linear trajectory that spans advertising, digital marketing and communications, on both the client and agency sides of the table, Rema leans into the future by anticipating change and delivering innovative programs and capabilities that yield measurable business impact.
Rema joined MMC as their first Chief Innovation Officer last year, and within six months had developed two groundbreaking capabilities: The Empathy IndeXX, which helps advance woman into leadership roles; Audiential, an audience-led influencer marketing capability that ensures precise segmentation, AI-led analytics & insights, and a laser focus on business results.
Her 20+ years of experience, both in-house and at agencies, has given her the unique ability to solve business challenges with an inherently integrated mindset. Her career has focused on championing breakthrough creative ideas that have successfully built the equity of global Corporates and Brands, utilizing deep expertise of digital marketing. She has led global marketing communications for some of the world’s biggest and most recognized brands at Procter & Gamble, Pfizer, GlaxoSmithKline and Unilever, across Asia, Europe, and North America.
Rema is committed to supporting women in leadership and mentors aspiring female leaders around the world. She was named a Campaign Digital 40 Over 40 honoree and has served as a juror for the Cannes Lions Awards as well as the PRWeek Awards. A champion for pushing boundaries and taking meaningful risks with an integrated mindset, Rema continues to transform businesses and the way brands communicate with award-winning campaigns.